What on Earth are they thinking?
In a study conducted on attitudes towards animal welfare, 41% of people stated they were ‘very concerned’ about farm animal welfare and a further 44% said they were ‘somewhat concerned’. That makes for a total of 86% of concerned people; the results are conclusive, or they would be if that was the only question that was asked.
86% were willing to pay some amount extra for legislation to ban cage eggs, but there was no correlation between willingness to pay and actual purchasing of free-range eggs…
…okay… put in another way
Some people who were already paying more for free-range eggs, were not willing to pay more for free-ranged eggs…
Let me get this straight we have:
People who pay more for free-range eggs, who don’t want to pay more for free-ranged eggs.
People who buy caged eggs who are willing to pay more for free-ranged eggs.
Did they all miss that memo about freedom of choice?
Sure people in category 1 might be answering honestly, maybe they just don’t believe in imposing their views on others via legislation. the researchers have another theory; these participants perceived themselves buying free-range eggs and the entire country buying free-range eggs as two different outcomes. It is analogous to charitable donations “what difference can I make”. People believed that animal welfare is important but couldn’t see the impact that one person could have while the supermarket shelves are still fully stocked with cage eggs. On the other hand, it is easy to see the difference that can be made when the entire country stops consuming cage eggs.
Or maybe the people in category 2 were just lying so they didn’t look like heartless bastards.