The dynamic planet
When did we as a society stop treating nature as an equal? Native societies only a few hundred years ago would only take what they need and waste was minimal. If this attitude was wide spread today would the Earth be a better place? Would world hunger still exist?
Government agencies have set out to change this attitude and make the environment more sustainable for future generations. The first step in this is to understand the proenvironmental behaviour and harnessing the values evident.
Using shock value is a successful was of changing people attitudes towards the environment. Presenting data such as “58% of waste in landfill from one working day could have been recycled” is used to make people realise how easy it would be for them to change their behaviour. People however don’t think that just their actions will change the environment. They are just a tiny ant in the whole situation.
If one compares their behaviour with another they will adhere to that behaviour. I noticed this when moving in with a friend, she would turn everything off at the switch, soon enough I noticed myself doing the same thing.
The question is how many people with this behaviour would it take to change the behaviour of society? A mass presentation of proenvironmental behaviour may seem fruitful but who would actually listen?
The Earth is dynamic and as time goes on changes occur. I hope one of these changes will be that it will be treated as it once was.
Nye, Michael, & Hargreaves, Tom. (2010). Exploring the Social Dynamics of Proenvironmental Behavior Change. Journal of Industrial Ecology, 14(1), 137-149.